Tiffany & Co.’s new Geneva boutique spans nearly 550 square meters. Photo courtesy Tiffany & Co.

BY LESLIE JORDAN CLARY

Tiffany & Co. recently opened its third Switzerland boutique, this one in the heart of Geneva. The Rue du Rhone store carries the brand’s signature solitaire rings as well as a variety of watches. It is also the first Tiffany store in the world to provide an exclusive salon for the new CT60 watch collection. A gala celebration was held June 18 with approximately 500 guests who were treated to exclusive viewings of some of Tiffany’s most rare jewels and limited edition watches. Guests were also free to explore the two-story boutique, which architects and interior designers designed using many of Tiffany’s historical motifs. For a limited time the legendary 128.54-carat Tiffany Diamond will be on display.

—June 2015