More than 390 diamonds cascade from model Emily DiDonato’s neck in Graff’s water-inspired ad, one of four nature-themed images from the designer’s latest campaign. Photos courtesy Graff Diamonds.

DiDonato has previously appeared in ads for Giorgio Armani, Longchamp, and Oscar de la Renta.

BY KAREN AANONSEN

Graff has gone back to basics to show off its anything-but-ordinary designs. The label’s newest exquisite ad campaign is themed around nature’s fundamental elements: Earth, Water, Air, and Fire. Photographed by Michelangelo Battista, the images find model Emily DiDonato posing in more 470 carats of jewels across the four motifs. Each piece featured — including The Gemini Yellows, a pair of 55.74-carat and 51.29-carat Fancy Intense Yellow diamond earrings — was crafted at Graff’s London atelier. Now the stunning ads they appear in are tempting buyers in newspapers, magazines, and online, with the shots also displayed in-store at the brand’s 55 locations across the UK and Europe, North America, Africa, Asia, and the Middle East.

—October 2015

This shot’s bracelet alone took more than 150 hours to create, thanks to its precisely placed diamonds and emeralds — 37.78 carats- and 28.98 carats-worth, respectively.

Yellow diamonds are a specialty of Graff’s.