Brief: Bulgari launches ‘SerpentiForm’ exhibit in Rome—an homage to its iconic symbol

The Serpenti Tubogas necklace is made from 18 K pink gold with pavé diamonds. Photo courtesy Bulgari.

The Serpenti Tubogas necklace is made from 18 K pink gold with pavé diamonds. Photo courtesy Bulgari.

BY LESLIE JORDAN CLARY

A new exhibit in Rome pays homage to the snake. The Museo di Roma – Palazzo Braschi in Rome, Italy, is hosting SerpentiForm: Snake Through Art, Jewelry, and Design, an exhibit by Bulgari in collaboration with Rome’s superintendent for cultural heritage. SerpentiForm explores how this fascinating creature has inspired ancient craftsmen as well as contemporary photographers and artists such as Helmut Newton, Robert Mapplethorpe, and Niki de Saint Phalle. The serpent has been Bulgari’s iconic symbol since the 1940s and the exhibit offers an historical perspective of how the serpent has evolved in Bulgari’s jewelry and watches. A portion of the exhibit is dedicated to the costumes worn by Elizabeth Taylor in the 1963 film Cleopatra. The exhibit runs from March 10 through April 10, 2016.

—March 2016