The Graff Vendôme for men incorporates a 40mm case, while the ladies version measures a more feminine 30mm. Photos courtesy Graff.

The reverse of the watch case is engraved with Graff’s latest address, 17 Place Vendôme.

BY KAREN AANONSEN
 

Graff now calls 17 Place Vendôme home. And to celebrate the opening of its first Parisian boutique, the designer has launched a timepiece inspired by the landmark square’s octagonal architecture. Dubbed the Graff Vendôme, the watch — like its muse — has plenty of luxurious options. Available in variations for both men and women, the new creation is offered in white or rose gold with a blue, black, or brown dial, or, alternatively, features diamonds, sapphires, emeralds, or rubies set around its case. Further design highlights? While the timepiece’s hour markers recall the curved boutique entryways lining the Place Vendôme, its crown draws influence from the column that sits in the center of the historic French locale.