Brief: Tiffany & Co. pays tribute to romance with golden arrows and apps

Tiffany's flagship office on Fifth Avenue in Manhattan. Photo source: Mizhattan via http://www.mizhattan.com/

   Tiffany’s flagship office on Fifth Avenue in Manhattan. Photo source: Mizhattan via www.mizhattan.com

BY JORDAN CLARY

This year Tiffany & Co. is celebrating Valentine’s Day with a resplendent window display using Cupid’s golden arrows and a piece of jewelry as the centrepiece. The blend of colors like dusky violet, crimson and royal purple with soft light evokes Tiffany’s timeless allure, its sparkling gems and brilliant hues, yet the design is contemporary. Tiffany is also staking a claim in the virtual world with the love app, What Makes Love True by Tiffany & Co. Readers can download real-life love stories, discover romantic getaways, and hear their favorite love song or watch a movie. It also includes tips from Tiffany about the art of love and romance.
February 12, 2014